Choosing between snap sticks and traditional jerky can feel like picking your favourite child. Both are tasty but wildly different. 

One’s snappy and bold, the other’s chewy and rich. But which packs more flavour? Aussies are snacking more than ever, with beef jerky sales jumping over 15% last year alone! Still, most are torn between the two.

In this flavour face-off, we’ll break down texture, taste, ingredients, and more, so you can snack smarter and find the perfect fit for your cravings. Let’s dig in!

What Are Snap Sticks?

Snap sticks are a modern take on traditional jerky. They are thin, firm beef strips that snap when you bite into them. Unlike the chewy texture of regular jerky, snap sticks are dry-cured and crafted to deliver a crisp, crunchy experience with each bite. 

They’re typically made from high-quality lean beef, seasoned with bold spices, and slow-dried to lock in flavour without moisture.

Thanks to their convenient shape and mess-free finish, snap sticks are a go-to for a quick, protein-rich snack that doesn’t compromise taste. They fit easily in a gym bag, glove box, or lunchbox, making them perfect for tradies, hikers, or busy Aussies on the move.

What Is Traditional Jerky?

Traditional jerky is the original dried meat snack. It consists of thick, chewy slices of seasoned beef that have been cured and slowly dehydrated to preserve flavour and extend shelf life. It’s been a staple for centuries, offering a satisfying, high-protein bite without refrigeration.

Made from lean cuts of quality beef, traditional jerky is marinated in bold spices, sauces, and sometimes smoke, then air-dried or oven-dried to achieve its signature chewy texture. Unlike snap sticks, jerky is all about the slow chew, which allows the rich, layered flavours to build as you eat.

At 3099 Jerky, our traditional jerky is handcrafted in small batches using 100% Australian grass-fed beef. Each strip is marinated for 24 hours to ensure maximum flavour penetration, then dried to perfection. 

The result? A rustic, hearty snack that’s big on flavour, high in protein, and perfect for fuelling your day, whether you're on the job site or hitting the road.

Flavour Profiles Compared: Snap Sticks vs Jerky

Snap sticks and traditional jerky bring different flavour experiences to the table. Snap sticks deliver bold, smoky flavour upfront with every crunchy bite. Their thin, snappy texture ensures the seasoning hits fast and strong, perfect for a quick, savoury fix.

Traditional jerky, however, offers a more complex flavour journey. Thicker cuts absorb marinades deeply, allowing spices and natural meatiness to develop with each chew. It’s a slow-release taste that balances sweet, salty, and umami notes.

While snap sticks suit those after an intense, immediate flavour hit, jerky is ideal for snackers who enjoy layered richness and a bit of chew. 

Both have loyal fans, and both shine in different moments. At 3099 Jerky, we craft each style to highlight its strengths, so no matter your flavour preference, you’re in for a satisfying, Aussie-made snack.

Nutrition & Ingredients Breakdown

When comparing snap sticks and traditional jerky, both offer impressive nutritional value, but with a few key differences. Snapsticks are often leaner and lower in fat, making them a lighter option for on-the-go snacking. 

They typically contain fewer ingredients, focusing on high-quality meat, salt, and spices for a clean, protein-rich bite.

Traditional jerky, on the other hand, may have a slightly higher fat content depending on the cut used, but often delivers more sustained energy. It usually undergoes a longer marinating process, allowing for deeper flavour, but it may also include a few more preservatives or natural sugars to balance taste and shelf life.

Both are great protein sources, perfect for fuelling workouts or curbing hunger. At 3099 Jerky, we keep it real, no nasties, just premium beef, smart seasoning, and a nutritional profile that fits into any Aussie lifestyle.

Which One Wins on Convenience and Shelf Life?

Snapsticks are the leader in convenience. Their slim, uniform shape makes them easy to toss in a bag, lunchbox, or glove compartment without fuss. There is no mess, no prep, just a quick, flavour-packed snack when you need it most. They’re also easy to eat on the move, with no tearing or chewing effort required.

While just as portable, traditional jerky can be a bit bulkier and requires a slower chew. However, when stored properly, its thicker cuts and vacuum-sealed packaging often provide a slightly longer shelf life.

Both options are built for busy lives, but snap sticks are ideal for those who need fast fuel with no wasted time. At 3099 Jerky, we craft both to last, keeping your protein fix fresh and ready, whether it’s for a road trip, work break, or gym bag essential.

When to Choose Snap Sticks Over Jerky (And Vice Versa)

Choosing between snap sticks and traditional jerky depends on your lifestyle and taste preferences. Snapsticks are perfect for a quick, clean snack, ideal for busy tradies, school lunchboxes, or road trips. Their crisp texture and intense flavour make them the go-to for fast satisfaction without the chew.

On the other hand, traditional jerky shines when you want something more substantial and satisfying. It’s a slow-chew option for hikes, long shifts, or kicking back after a gym session. The deeper marinade and thicker cut offer a richer, more complex flavour that lingers.

Snapsticks win on convenience and punchy flavour. Jerky delivers on chew, depth, and fullness. At 3099 Jerky, we’ve crafted both to suit any moment, so whether you’re craving something snappy or hearty, you’ve got an Aussie-made snack that fits the bill. It’s not one or the other, it’s all about the moment.

Why Aussies Love 3099 Jerky

Aussies can’t get enough of 3099 Jerky, and it’s easy to see why. We keep things real, no fillers, no shortcuts, just premium, 100% Australian grass-fed beef, marinated for 24 hours and dried to perfection. 

Whether you’re into the traditional chew or the crispy snap of our sticks, every bite packs bold, satisfying flavour you can trust.

Busy tradies, weekend adventurers, gym lovers, and snackers across the country choose 3099 Jerky because it fits their lifestyle. It’s high in protein, low in sugar, and free from nasty additives like preservatives, MSG, or artificial flavours. Plus, it’s made locally, supporting Aussie farmers and producers.

From the smoky BBQ, Salt and Vinegar to the rich depth of our Original Beef Jerky, each product is crafted to satisfy serious flavour cravings. We don’t mess around when it comes to quality, just honest, hearty snacks built for Aussie appetites. Once you try it, there’s no going back.

Snap Stick or Jerky?

Craving bold and smoky or rich and chewy? Whether snap sticks or traditional jerky wins your taste test, one thing’s certain: flavour reigns at 3099 Jerky. 

Aussie-made, protein-packed, and full of punch, we’ve got the snack to match your vibe. Ready to choose your side? Grab a pack today and taste the difference for yourself!