How Jerky Is Revolutionising the Snack Industry in Australia

Snacking habits in Australia have hit a wall, same flavours, same fake health claims. We want better. But too often, “healthy” snacks are sugar bombs in disguise.

Jerky is changing everything. From tradies to gym junkies, Aussies are turning to this protein-packed powerhouse. It’s real food with flavour and fast becoming the snack of choice. Here’s why jerky is leading the snack revolution Down Under.

From Niche to Mainstream: Jerky’s Growth in Popularity

Once seen as a rugged snack for road trips and outdoor adventures, jerky has firmly established itself in Australia's mainstream snack culture. This transformation is driven by a growing demand for high-protein, low-sugar, and convenient snack options that align with healthier lifestyles.

The Australian meat snacks market, which includes jerky, was valued at approximately AUD 77.55 million in 2024 and is projected to reach nearly AUD 130 million by 2034, growing at a compound annual growth rate (CAGR) of 5.3%. 

This significant growth reflects a shift in consumer preferences towards protein-rich and nutritious snacks.

Brands like 3099 Jerky are at the forefront of this movement, offering a variety of flavours and clean-label products that cater to diverse tastes. The expansion of jerky into supermarkets, convenience stores, and online platforms has made it more accessible than ever, appealing to a wide range of consumers from fitness enthusiasts to busy professionals.

Why Australian Consumers Are Choosing Jerky

Australian consumers choose jerky because it’s simple, protein-rich, and fits into busy lives. With more people trying to eat better, snacks that are low in sugar and full of clean ingredients are in demand. Jerky ticks all those boxes. It’s made from real meat, doesn’t need refrigeration, and comes in easy-to-carry packs, perfect for work, school, or on the go.

• High in protein: Jerky is packed with protein, helping Aussies stay full and energised throughout the day.
  
  
• Low in sugar and carbs: it's well into low-carb, keto, and high-protein diets, making it a smart snack choice.
  
  
• Convenient and portable: No need for refrigeration—jerky is easy to carry in bags, cars, or lunchboxes.
  
  
• Clean ingredients: Many choose jerky because it’s made with real meat and contains no fillers or artificial flavours.
  
  
• Supports health goals: Jerky helps reduce cravings, supports muscle recovery, and works well for weight management.
  
  
• Flavour-packed options: Aussies enjoy bold flavours like garlic, smoky BBQ, and chilli, keeping snack time exciting.
  
  
• Made locally: Brands like 3099 Jerky use 100% Australian beef, building trust with quality, local ingredients.
  
  
• Better than traditional snacks: Compared to crisps or sweets, jerky offers real nutrition without the sugar crash.

Health Meets Convenience: Jerky as a Functional Snack

Jerky is more than just tasty; it’s a functional snack that supports health and perfectly fits into a fast-paced lifestyle. Each serve is packed full of protein, helping build and repair muscles, making it a popular choice among fitness lovers and active Aussies. 

Unlike many snacks that spike your blood sugar and leave you hungry, jerky keeps you satisfied for longer, helping curb cravings and reduce mindless eating.

The real power of jerky lies in its convenience. It doesn’t need to be kept cold, doesn’t make a mess, and fits easily into your bag, car, or desk drawer. Whether at work, hiking, or heading to the gym, jerky is ready when you are. It’s a wise choice for anyone who wants nutrition without the hassle.

Many jerky options, especially from trusted brands like 3099 Jerky, are also free from artificial additives, making them a clean snack you can rely on. For those juggling health goals with a busy routine, jerky offers the best of both worlds: real fuel and real flavour, made simple.

The Local Impact: Australian Brands Leading the Way

Australia's jerky industry is experiencing significant growth, with local brands at the forefront of this expansion.

The Australian meat snacks market, which includes jerky, was valued at approximately AUD 181.73 million in 2024 and is projected to reach nearly AUD 305.72 million by 2033. From 2025 to 2033, it is expected to grow at a compound annual growth rate (CAGR) of 5.95%. 

Brands like 3099 Jerky contribute to this growth by offering premium, Australian-made products. Their commitment to using 100% grass-fed Aussie beef and avoiding artificial preservatives resonates with health-conscious consumers seeking clean-label snacks. 

Similarly, Jim's Jerky, a family-owned business based in Toowoomba, has demonstrated resilience and dedication to quality. After a devastating fire in 2023, the company rebuilt its operations and continues to produce high-quality jerky, now exporting internationally.

These local enterprises provide nutritious snack options and support the Australian economy by sourcing locally and creating jobs. Their success underscores the growing consumer preference for locally produced, high-quality jerky products.

Why 3099 Jerky Is at the Forefront of This Movement

3099 Jerky is redefining the Australian snack scene by delivering premium, protein-rich jerky that aligns with the needs of modern consumers. Here's why it's leading the charge:

• 100% Australian Grass-Fed Beef: Sourced from Gippsland, Victoria, 3099 Jerky uses only fresh, never frozen, grass-fed beef, ensuring superior taste and quality.
  
  
• Clean Ingredients: Their jerky is free from fillers, artificial colours, flavours, preservatives, and MSG, catering to health-conscious snackers seeking natural options.
  
  
• Diverse Flavour Range: Offering flavours like Original, Chilli, Garlic, Salt & Vinegar, Smokey BBQ, and Teriyaki, 3099 Jerky provides variety to suit different palates.
  
  
• Handcrafted in Melbourne: Each batch is marinated for 24 hours, then dried and packaged to lock in freshness, reflecting a commitment to quality craftsmanship.
  
  
• Convenient Packaging: With resealable pouches, it's easy to enjoy jerky on the go, whether at work, the gym, or during travel.

Final Thoughts

Jerky is no longer a niche snack but a mainstay in Australian pantries, thanks to its unbeatable mix of nutrition, flavour, and convenience. As more Aussies move towards smarter snacking, jerky leads the charge with clean ingredients, bold taste, and serious fuel.

Make the switch today. Choose 3099 Jerky for your daily snack, crafted from Aussie beef, packed with protein, and made for real life.